Ah, Humans _
Brand + narrative
Product + experience
Often both at once
Humans are strange and beautiful. We don't always say what we mean and organizations say it even less. I embed with executives, customers, and people closest to the business until I hear what's underneath. Then I build a story or strategy worth hearing and sharing, one that anchors everything built after it.
Humans are strange and beautiful. We don't always say what we mean and organizations say it even less. I embed with executives, customers, and people closest to the business until I hear what's underneath. Then I build a story or strategy worth hearing and sharing, one that anchors everything built after it.
Humans are strange and beautiful. We don't always say what we mean and organizations say it even less. I embed with executives, customers, and people closest to the business until I hear what's underneath. Then I build a story or strategy worth hearing and sharing, one that anchors everything built after it.
The same rigor applies to any type of experience at any scale. Whether we're creating a digital, physical, or service experience, I go straight to the people living it, and turn what I learn into something concrete: a validated concept, a redesigned product, sometimes the strategy behind a growing ecosystem.
The same rigor applies to any type of experience at any scale. Whether we're creating a digital, physical, or service experience, I go straight to the people living it, and turn what I learn into something concrete: a validated concept, a redesigned product, sometimes the strategy behind a growing ecosystem.
The same rigor applies to any type of experience at any scale. Whether we're creating a digital, physical, or service experience, I go straight to the people living it, and turn what I learn into something concrete: a validated concept, a redesigned product, sometimes the strategy behind a growing ecosystem.
What this looks like
Here’s what’s happened
Ah, Humans is Noel Franus
Ah, Humans is Noel Franus
Ah, Humans is both a sigh and a celebration, in equal parts. It's also what I call my practice.
I’ve spent 25 years watching companies grow, and as they do the human experience often gets swept aside. In a hospital, a city block, a grocery run. I find that gap and help close it, as VP of Experience Design at CP+B, VP of Product and Design at Zelle, Executive Creative Director at R/GA, founder of San Francisco’s first UX studio, and for companies that build pizza trackers, payment apps, and robotic exoskeletons.
Much of this happens in partnership with studios who bring me in when the work calls for it: Siberia, Card79, Celery, Amplify, and Sliced Bread among them.
I’ve spent 25 years watching the same thing happen as companies grow: the human experience at the center of their work gets swept aside. In a hospital, a city block, a grocery run. I find that gap and help close it, as VP of Experience Design at CP+B, VP of Product and Design at Zelle, Executive Creative Director at R/GA, founder of San Francisco’s first UX consultancy, and for companies that build pizza trackers, payment apps, and tattoos that help people heal.
Much of this happens in partnership with studios who bring me in when the work calls for it: Siberia, Card79, Celery, Amplify, and Sliced Bread Design among them.
'Ah Humans' is a sigh and a celebration, in equal parts.
What I'm noticing
Somewhere people wait
Somewhere people wait
The gap between intentional and accidental soullessness, in everything we design.
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Feelings are faster
Feelings are faster
We’ve been optimizing for everything except the squishy. Yet feelings are the fastest data we have.
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A field guide to humans who used to choose things
A field guide to humans who used to choose things
We didn’t vote for algorithmic efficiency. We just clicked 'accept.'
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Beautiful, weird, and worth honoring
Beautiful, weird, and worth honoring
The gap between what people say and what they do isn't a flaw to fix. It's where we're most human, and that's worth our attention.
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